Chennai, India – What began as a legal battle has now blossomed into a spiritual revolution. Advocate-turned-entrepreneur Abirami Karuppaiya has transformed her fight against counterfeit pooja materials into a purpose-driven brand – Jai Adya – a name that is quickly becoming synonymous with purity, tradition, and trust.
For years, households across India and abroad unknowingly used adulterated pooja products – from incense sticks laced with harmful chemicals to synthetic sandalwood powders marketed as authentic. During her legal practice, Abirami Karuppaiya unearthed the shocking truth: the very offerings meant to sanctify prayers were tainted.
Refusing to accept this dilution of tradition, she took her mission beyond the courtroom. With a vision rooted in spirituality and authenticity, she founded Jai Adya – a brand that handcrafts and delivers authentic, natural, and spiritually pure products to devotees in India, the USA, and the UK.
Purity You Can Trust
Jai Adya offers a wide range of products, including:
- Premium brass pooja sets
- 108 herbal sambrani and dhoop powders
- Dasangam powder and sambrani cups
- Natural incense sticks and herbal dhoop
- Red sandalwood collections cherished by temples and spiritual leaders
Each product is carefully sourced, handmade, and tested to ensure authenticity – creating an offering as pure as the prayers themselves.
A Founder’s Promise
“Our mission is simple,” says Advocate Abirami Karuppaiya. “If our prayers are pure, our offerings must also be pure. Jai Adya is my promise that no devotee should ever worry about fake or adulterated pooja products again.”
Beyond Business – A Spiritual Movement
Every purchase from Jai Adya not only supports tradition but also empowers women and strengthens small-scale industries. By working directly with local artisans and manufacturers, the brand ensures that every diya lit, every incense stick burned, and every offering made is tied to stories of empowerment and community growth.
From daily pooja rituals to grand festive celebrations and thoughtful gifting, Jai Adya has already found a place in countless homes worldwide – spreading the fragrance of devotion, culture, and authenticity.
Trusted Globally, Rooted in Tradition
Loved by households across India, the USA, and the UK, Jai Adya is more than a brand. It is a consumer-driven movement for purity in spiritual practices – a reminder that devotion deserves nothing less than the best.
About Jai Adya
Founded by advocate-turned-entrepreneur Abirami Karuppaiya, Jai Adya is a spiritual lifestyle brand offering authentic, handcrafted pooja materials and accessories. With a mission to preserve purity in prayer, the brand blends tradition with trust, ensuring every devotee
